A new book tour will bring events with 11 science fiction and fantasy authors including Micaiah Johnson, Ray Nayler, Sarah Pinsker, and Veronica Roth to cities up and down the East Coast from October 13-21.
Spearheaded by Yume Kitasei, author of Saltcrop (Flatiron, Sept.), the first week of The Traveling Science Fiction and Fantasy Book Festival will feature city-specific guests as well as a group of three touring authors: Kitasei, Johnson (Those Beyond the Wall), and Julia Vee (Pearl City). The second week will feature Elaine Cho (Teo’s Durumi), J.R. Dawson (The Lighthouse at the Edge of the World), Emily Jane (American Werewolves), Kitasei, & Mia Tsai (The Memory Hunters)
The tour will kick off in New York City followed by stops in Baltimore, Washington, D.C., Philadelphia, New Haven, Northampton, Mass., and Norwich, Vt., before wrapping up in Boston. In each location, the authors—most of whom are celebrating book releases—will sit on panels to discuss genre topics including “The Power of ‘What If?,’” “Culture and Science Fiction and Fantasy,” “Worldbuilding and the Real World,” and how SFF is evolving, per an announcement.
The Festival eschews the partner-style discussion more typical of book tours in favor of broader, group conversations, though it still mostly includes authors with books coming out this fall, Kitasei said. “I find it [panel discussion] generally more engaging than the traditional book event, where you’re talking about a book most of the audience hasn't read yet,” she said. “Not all readers can travel to attend conventions—in this case, the Traveling Festival will come to you!”
Kitasei also credited Tsai’s ConCurrent—an author-organized SFF festival held during Seattle WorldCon—with inspiration.
Most of the Traveling Festival events are free, and any paid events are under $10. While the Traveling Festival relies heavily on author crowd-funding, Kitasei said that Smith College, which is located along the tour route in Northampton, Mass., helped to “defray a significant portion” of the travel costs with stipends organized by professor and fellow author Allegra Hyde (Eleutheria). Besides the stop at Smith, the rest of the events will be held at local bookstores.
Kitasei noted the importance—especially for midlist authors—of banding together to keep costs down: “Book tours are quite often paid for by authors—because this is a group/coop model, we've been able to split costs and resources to keep it much more affordable than a normal book tour might be.”
The Traveling Festival includes midlist voices like Kitasei and Vee, both of whom are promoting forthcoming books, as well as bigger names like Johnson and Roth, a combination which Kitasei hopes will help bring energy to each stop. “As a midlist author, I find the real value of book tours is less the number of books I might sell, and more the longer term investment in new relationships with bookstores, other authors, and readers,” she said. “A group tour accomplishes that even better.”
Kitasei called the Festival a “grand experiment” to revamp the book tour, which is so often a marketing challenge tackled by the author alone. The preliminary read seems to be positive. “I texted Roth on a whim and asked if she wanted to join when we were putting this together, because I knew she had a book coming out, To Clutch a Razor,” Kitasei said. “I assumed she'd be fully booked, but she was actually happy to join ... To be clear, she’s just doing the NYC event--and we’re very happy to have her!”